Building a Brand That Sells, Tell Your Story
Know your brand(s)
- Why are you unique?
- Have a story to tell
- Create a consistent user experience – in logos, copy, everything
Know your customer(s)
- Who is your target customer?
- Who is NOT your target customer?
- Make sure your story speaks to your target customer
- Make sure your story provides enough information to deflect people you aren’t targeting
Make your customer(s) part of the story
- Provide an experience consistent with your story
- Their unique experience with your brand creates loyalty
- Your customers will become your best salespeople
A story will help you create a unique brand identity, and a unique customer experience
A unique brand identity will help you to differentiate from the competition
A unique customer experience will create loyalty and generate referrals
SEO & Social Media
Date: January 16, 2017
Time: 9:00 pm - 10:00 pm
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