Building a Brand That Sells, Tell Your Story

Know your brand(s)

  • Why are you unique?
  • Have a story to tell
  • Create a consistent user experience – in logos, copy, everything

Know your customer(s)

  • Who is your target customer?
  • Who is NOT your target customer?
  • Make sure your story speaks to your target customer
  • Make sure your story provides enough information to deflect people you aren’t targeting

Make your customer(s) part of the story

  • Provide an experience consistent with your story
  • Their unique experience with your brand creates loyalty
  • Your customers will become your best salespeople

Major Takeaways

A story will help you create a unique brand identity, and a unique customer experience
A unique brand identity will help you to differentiate from the competition
A unique customer experience will create loyalty and generate referrals

Business SEO & Social Media
Location: Date: January 16, 2017 Time: 9:00 pm - 10:00 pm Mason Foster