Building a Brand That Sells, Tell Your Story

Know your brand(s)

• Why are you unique?
• Have a story to tell
• Create a consistent user experience – in logos, copy, everything

Know your customer(s)

• Who is your target customer?
• Who is NOT your target customer?
• Make sure your story speaks to your target customer
• Make sure your story provides enough information to deflect people you aren’t targeting

Make your customer(s) part of the story

• Provide an experience consistent with your story
• Their unique experience with your brand creates loyalty
• Your customers will become your best salespeople

Major Takeaways

A story will help you create a unique brand identity, and a unique customer experience
A unique brand identity will help you to differentiate from the competition
A unique customer experience will create loyalty and generate referrals